RESUMÉ

ABOUT ME

What drives human behavior?

It’s a question that led me to study psychology. It’s a focus that helped me succeed as a salesman. It’s what I set out to answer each day as a strategist.

In two years of advertising graduate school and six years working in the field, I’ve helped clients and teammates find out how culture, attitudes, and media shape behavior. A combination of data analysis, research, and perceptivity help me tease out consumer insights. By crafting and delivering a compelling story, I inspire creativity. Finally, through leading ideation sessions and helping vet the outputs, I help craft the big ideas that can shape our audiences’ behavior.

I have experience in a broad range of categories and new business. But if I specialize in one, it’s taking on new challenges and opportunities. I’d love to hear about yours.

 

Film & Television • Automotive • Beverage • Quick Service Restaurant • All Amazon Verticals, e.g. eCommerce, Devices, B2B, & Music/Video Streaming

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EDUCATION

2012

UNIVERSITY OF TEXAS

MASTER OF ARTS, ADVERTISING

Account Planning Track

2007

UNIVERSITY OF TEXAS

BACHELOR OF ARTS, PSYCHOLOGY

 

EXPERIENCE

2017-PRESENT

MEDIA ASSEMBLY

DIRECTOR, STRATEGY

Strategy lead for FX Networks

Work on 20th Century Fox Films

2015-2017

INITIATIVE

ASSOCIATE DIRECTOR, STRATEGY

Served as day-to-day strategy contact for Amazon

At Initiative, I also worked on New Business, Hyundai, MillerCoors, Dr Pepper-Snapple, Carl's Jr., and others

2014-2015

INITIATIVE

SUPERVISOR, STRATEGY

 

2013-2014

INITIATIVE

STRATEGIST

 

2012-2013

INITIATIVE

JUNIOR STRATEGIST

 

2011

LATINWORKS

STRATEGIC PLANNING INTERN

Supported 2 strategic planners at a full-service multicultural agency

2009-2012

THE HUMAN SOLUTION

FURNITURE SALES

 

2006-2009

DELL

TECHNICAL SALES

 

I Am...

Storyteller

Creative Thinker

Data Detective

Ideation Wrangler

Trend Curator

Insight Distiller

Re-Framer

Problem Solver

People Watcher

Bookworm

Complexity Simplifier

Subculture Studier

Client Counselor

Persuasive Presenter

LET'S TALK

Los Angeles, California