What drives human behavior?
It’s a question that led me to study psychology. It’s a focus that helped me succeed as a salesman. It’s what I set out to answer each day as a strategist.
In two years of advertising graduate school and six years working in the field, I’ve helped clients and teammates find out how culture, attitudes, and media shape behavior. A combination of data analysis, research, and perceptivity help me tease out consumer insights. By crafting and delivering a compelling story, I inspire creativity. Finally, through leading ideation sessions and helping vet the outputs, I help craft the big ideas that can shape our audiences’ behavior.
I have experience in a broad range of categories and new business. But if I specialize in one, it’s taking on new challenges and opportunities. I’d love to hear about yours.
Film & Television • Automotive • Beverage • Quick Service Restaurant • All Amazon Verticals, e.g. eCommerce, Devices, B2B, & Music/Video Streaming
Account Planning Track
Strategy lead for FX Networks
Work on 20th Century Fox Films
Served as day-to-day strategy contact for Amazon
At Initiative, I also worked on New Business, Hyundai, MillerCoors, Dr Pepper-Snapple, Carl's Jr., and others
Supported 2 strategic planners at a full-service multicultural agency
Los Angeles, California